Managed Service Providers (MSPs), have traditionally used the traditional ways of selling – cold calls, door-to-door outreach and the creation of sales teams. This approach is now beginning to fall short in the digital world. This strategy is not only dangerous, but it is also obsolete due to its high price and slow ramp-up times and short tenure of sales reps. MSPs continue to invest large amounts of money on outbound strategies which yield little return, whereas other B2B sectors place more emphasis on marketing than sales.
It’s like putting the cart in front of the horse, and then relying solely on sales. Without a constant flow of interested prospects, even the best salespeople face challenges. Pay-per-click marketing designed for MSPs is a more effective method to create leads seeking the services they offer.
What is it that makes PPC so effective for MSPs?
PPC for MSPs offers a direct line to buyers actively searching for services like managed IT support, cybersecurity, or helpdesk outsourcing. PPC can track the market in real-time and is not like cold outreach that might interrupt people who aren’t ready.
MSPs are able to appear on the first page of Google, as well as targeted LinkedIn feeds and even YouTube videos for small-and midsize business decision makers. This type of advertisement not only drives visibility, but also draws in-market prospects who are more likely to make a purchase.
It’s also much simpler to track the return on investment compared to traditional sales methods. Instead of figuring out which calls may lead somewhere, you can be able to see precisely which ads are generating results as well as which keywords are generating the most results and what your real cost per lead is.
Why Most Campaigns Fail Without the proper knowledge
Making a profit from a PPC campaign isn’t as simple as just boosting the post on Facebook post or choosing a handful of Google search terms. MSPs focus on a particular segment of the population. In order to reach that group effectively, you’ll need to be familiar with the specific industry. A specialist MSP PPC company can make the difference.
A MSP advertising agency that is qualified in the following:
Speak directly with your boss about issues like unreliability of service and security threats. Also, discuss downtime.
Create ads that are aligned with MSP packages and other services.
Create landing pages to turn interest into inquiries.
PPC campaigns without the necessary details can quickly turn into expensive experiments. With the right guidance they can turn into powerful engine of growth.
Marketing First, Sales Second: better growth path
It is becoming more and more common for marketers to build a sales team first before investing in their marketing. MSPs are now recognizing the importance of generating demand. When marketing works the sales team is able to spend less time on searching and more time closing.
PPC plays an essential role to play in this context. It lets founders and their team members to concentrate on providing value than on the pursuit of cold leads. When there is consistent inbound activity, that’s when you should grow the sales staff, but not before.
MSPs can scale up more efficiently using this marketing-driven approach, while reducing time and spending more effectively. The most appealing aspect is that it connects with buyers where they are, online.
Final Thoughts
If your MSP is relying on old-fashioned sales-oriented methods, it’s an appropriate time to step back and evaluate. There’s a more effective and sustainable method to move forward. This starts with getting in touch with those searching for solutions.
MSPs should not just focus on getting clicks. They must also get clients. You can end the unpredictability of cold outreach by obtaining help from an MSP PPC or MSP advertising company. Marketing is no longer a luxury and is now a fundamental activity.