It’s that moment when everyone who loves cannabis can smell the sharp, unmistakable aroma emanating from an open jar of flowers or a cracked seal on an all-new cart. There’s much more to it than smell. Memory, mood, expectation and anticipation are all contained in one. Terpenes play a role in this sensation, and not just any kind of terpenes, but those that are extracted directly from cannabis plants themselves. Known as cannabis derived terpenes, these compounds are rapidly becoming the secret ingredient for anyone looking to elevate flavor, authenticity, and overall product quality.
Image credit: massterpenes.com
For a long time, manufacturers of cannabis products have relied heavily upon the terpenes of plants to replicate the essence of strains. On paper, this made perfect sense. It was feasible to construct common strain profiles through taking the limonene and pinene compounds directly from pine and orange trees. But reality often didn’t match the hype. These terpene blends, while aromatic at first, often were not as deep, soulful and enduring power of their cannabis-derived counterparts. These terpene-based blends degraded quickly and eventually smelt more like air fresheners than fresh flower.
That’s where pure cannabis terpenes are able to change the game. These terpenes are extracted directly out of cannabis plants. They contain the dominant compounds, which determine the distinct scent of a plant and the subtle notes, which other sources of botanical origin can’t replicate. It’s not just about taste It’s about capturing spirit.
The utilization of live resins, terpenes, has led to a revolution in this field. Instead of getting terpenes from cured or dried cannabis, these are extracted from plants that are frozen right after harvest. This quick-freeze process seals in volatile and delicate compounds that otherwise would be lost. The end result is a terpene profile that feels more alive more vibrant, deep and more like of the flavor that the original strain was intended to be.
It is clear that cannabis-derived Terpenes give an increase in sensory experience, however their effects go beyond taste. The terpenes are responsible for what researchers and consumers refer to as the effects of the entourage, or the subtle interplay between cannabinoids (cannabinoids) and terpenes that can affect the overall experience. For example, a formulation which contains genuine OG Kush terpenes may deliver an enhanced or more well-balanced effect due to the supporting components preserved in extract.
As the awareness of consumers grows as does the demand for more transparency. People aren’t only looking for high levels of THC. They are looking into their products, studying ingredients lists and looking for cannabis derived terpenes available with clear information about sourcing and extracting. Companies that adhere to this standard offering uncut, unblended, particular strain-specific terpene profiles are awarded loyalty to customers and industry credibility.
This shift is particularly important in a market that has numerous options. The authenticity of a product is becoming more important in a market where so many are competing for attention. Although artificial flavors and botanical blends might pique people’s attention at first try it is the distinct taste of cannabis-derived compounds that keep them coming back.
Mass Terpenes stands out as a market leader, offering live resins or hemp-derived lines to fit different budgets. The CDT series is a favourite amongst extractors as well as vape makers and curious consumers who want to get the most natural shape.
In the end, it’s not all about smell. It’s all about the connection. Terpenes have a greater impact on your experience than you think, whether developing a product for sale or just smoking a joint following an exhausting day at work. The choice to go with the pure marijuana is a choice of transparency, clarity and profundity. It is this ingredient that could be the most potent of all.